Glossier Birthday Balm Dotcom (Plus Another Rant)
Glossier keeps coming up with new marketing strategies to put me off and new products to tempt me back in. No sooner had I planned a post on Glossier's MLM-esque rep program than they released a fucking birthday-cake-scented lip balm with sparkles and holographic packaging. I have a price, and Glossier knows it. So this post will be a two-parter: a review of Birthday Balm Dotcom, followed by one of my usual rants against the marriage of social media and late capitalism. Who says we can't have our cake and eat it too? *** PART 1: THE REVIEW *** Birthday is Glossier's collaboration with Milk Bar , the dessert arm of the Momofuku restaurant empire. The pairing makes a lot of sense: like Glossier, Milk Bar sells overpriced, overhyped products in small portions, but damned if its aesthetic isn't on point. Here's the "Cereal Milk" soft-serve I had last October in Williamsburg; it was tasty, but who wants soft-serve without a cone? Give me Mister Softee any day...