Should Beauty Be Effortless?
In the last few years, I've noticed two different beauty ideals emerging on the Internet, or at least in the corners of the Internet that I frequent. The first is "effortless beauty": glowing skin, almost no color makeup, and an overall air of having something better to do. The second is what we might call "Instagram beauty": the heavily contoured, shaded, and blended look exemplified by the Kardashians and their followers. It's odd to see the beauty world so polarized, and I've been wondering how these two very different aesthetics developed. When I think of "effortless beauty," I think of Into the Gloss , a blog I've followed for about three years now. In ITG's most beloved feature, The Top Shelf , staff members interview celebrities, models, creative types, and otherwise unremarkable rich kids about their beauty routines. Product junkies like Lindsay Lohan and Dita Von Teese show up occasionally, but if you scrolled through the To...